Winnipeg – Peak of the Market announced today a food drive that could bring more than half a million pounds of vegetables to Food Banks.

In the month of February, for every person who signs up for Peak of the Market’s free recipe e-mails, Peak of the Market growers will donate 50 pounds of fresh vegetables to Winnipeg Harvest.  People just visit www.PeakMarket.com and subscribe to free recipe e-mails on a daily to weekly basis.

“Our goal is to get a least 10,000 people to sign up for our free recipe e-mails in February.  Ten thousand people equals 500,000 pounds for the Food Banks”, stated Larry McIntosh, President and CEO of Peak of the Market.  “We think this food drive is truly a win / win.  Peak of the Market gets more subscribers to our free recipe e-mails and the Food Bank gets food for those less fortunate.”

“Winnipeg Harvest distributes food to more than 325 Food Banks and Soup Kitchens sharing food with over 39,000 people every month.  Almost half of which are children”, says David Northcott, Executive Coordinator of the Food Bank.

The only information asked for when subscribing to the recipe e-mails is their e-mail address and province.  No information is shared with any third party and the service can be unsubscribed at any time.

Organizations’ Background

Peak of the Market is a “not for profit” grower owned co-operative.  It is 100% Canadian owned and operated.  Founded in 1942, Peak of the Market is celebrating its 65^th Anniversary.  Peak of the Market’s free recipe e-mail service currently has over 31,000 subscribers in 77 countries and sends out more than 600,000 recipe e-mails every month.

Winnipeg Harvest Inc. is a non-profit, community-based organization that collects and shares food with people who are hungry.  Their ultimate goal is to eliminate the need for food banks.  Founded in 1984, they operate independent of government support.

Contacts

Larry McIntosh, President & CEO, Peak of the Market

Cellular (204) 793-PEAK (7325)

www.PeakMarket.com

David Northcott, Executive Coordinator, Winnipeg Harvest

Office (204) 982-3668

Charitable Registration #: 131792616RR011

www.WinnipegHarvest.org